There are three questions to ask when you’re trying to determine if the fitness writing you’re reading or the product or supplement you’re thinking of buying or the diet you’re thinking of starting will help you at all. Like, AT ALL.
A) Does it relate to my goal?
B) Will it work for me?
C) What kind of promises does it make?
I’ll discuss these questions one at a time, as usual 🙂
Does it relate to my goal?
As I often discuss ad infinitum, if you don’t know precisely what you’re trying to do, it’s impossible to know if the information or product will help you. If you’re trying to burn fat but are not ready or willing to commit to a diet and exercise regimen, coconut oil will not only not help you but it can hold you back. If you want to get “shredded” fast, neither the Perfect Pushup nor the Perfect Pullup is perfect for that goal. And better long-term health won’t necessarily come from liquid diets, high-protein/low-carb diets, single-ingredient diets (like grapefruit or avocado), specific products like coconut oil, kale, or goji berries, or any other type of dieting fad that involves extremes of “eat this, not that.” It definitely won’t come from starvation diets.
This is because these products or fads, some of which may be useful tools, sell themselves as substitutes for a healthy lifestyle. That is, they tell you, “make this one change to your life and you’ll reach your goals!” This promise is a pretty sure sign that the product is not a good starting point. The only value these products have is as effective means of “learning the hard way,” because they so often result in failure and all of the demotivating feelings that come with it.
There is nothing wrong with the hard way as long as you actually learn from it. Besides learning and changing a particular behavior, the other outcome is that you don’t learn from it and you are hard on yourself about it. “Why can’t I just do what the guy in the commercial does and exercise with my new Perfect Pushup three times a day forever? I guess I’m just a weakling deadbeat failure.” The thing is, you can safely assume that the folks who sell these items don’t care if you use it even once after you buy it. They are trying to make money and get ahead in a crowded and competitive field.
The goals that they give you—Lose the Weight And Get Shredded NOW!—may not be the goals you need. Let’s say I’d like to be a genius mathematician. Where do I start? Trying to calculate the tensile strength of a 75-ton iron beam while undergoing the cross-directional friction of 650-ton electronic bullet train generating a drag force of (1/2)*1.2*(160^2)*0.027*42.67 amidst an air density of 1.2 at sea level, and traveling 160 kph, with a 0.027 Drag Coefficient and 420.67m equalling the total approximate underside area of the train?
Hell no! I start at the beginning that suits me. Same goes for “getting shredded!” You definitely don’t start there.
Will it work for me?
The “fitness products” industry wants you to believe there are hard and fast rules for achieving “fitness” and health, such that if a product worked for So-and-so, it’ll work for you too. Two problems with this. A) you don’t know for a fact that it worked for So-and-so. People get paid to say things all the time. And B) Different people react differently to different things. There is no guarantee that the specific strategy that worked for So-and-so will work for you. This is pure marketing.
As I said, these items for sale may be useful tools. The other side of asking, “will it work for me?”is knowing how you will integrate a specific tool into your regimen. “Integrate” is the key word, because this one product will definitely not constitute your regimen. A product that does only one thing, or a diet whose purpose is weight loss and nothing else, is not of itself a recipe for success.
Real, long-term success comes from changes in overall lifestyle that integrate (there’s that word again!) practical principles of health and fitness into your everyday decision-making process. Whereas once you might have eaten to relieve stress, now you manage stress better. Whereas you used to use alcohol consumption to get rid of bad feelings, now its occasional use creates feelings of enjoyment. Whereas energy was a diminishing resource throughout the day, now it is abundant, et cetera.
The principles that produce these types of healthy life changes are not complex. They are essentially universal strategies; they pretty much work for everyone, though to different degrees and in different ways. And there are countless ways to put them into action. This wealth of options is what seems to complicate such simple ideas as the law of thermogenesis: if your caloric intake exceeds your caloric expenditure, you will gain weight (including potentially muscle). If your caloric expenditure exceeds your caloric intake, you will lose weight (including potentially muscle). This is a scientific fact. Your body and its multitude of tissues require calories in order to maintain themselves. If you reduce your caloric intake, you create the conditions for losing unwanted bodyfat.
Now, how and where you lose weight on your body is decided by your genes, and lowering your caloric intake too much can have harmful effects like causing binges, depression, hormonal imbalances, and other non-fun. But “cutting calories” doesn’t only have to mean reducing caloric intake; if you increase your caloric expenditure by increasing exercise, this also has the effect of cutting calories. So doing both, with a decent level of variety in both as well—NOT just one food product, or one type of exercise, or one type of ANYTHING—is the answer.
You see, ideas like this, which are so basic and straightforward and universal, so general and clearcut and unsexy, and place an emphasis on personal responsibility, are not as marketable as, “use this, get that!” The question, therefore, must not be simply “will it work for me?” but “will it work in my overall strategy to improve my health and well-being?” Which leads me to the last of the three questions:
What kind of promises does it make?
It shouldn’t be construed from what I’m saying that integrating helpful principles—no matter how simple they are—into your life and seeing great results is at all easy. It is hard, and it takes time. “Knowing” and “doing” are two different things, after all. Fitness products, however, often want fitness to look easy to achieve: instant gratification, without the work, without the big, disruptive lifestyle changes. You say, “Gimme!” and pay $49.95 for a book or a doorway pullup bar, and within the month, sixpack abs, a skinny waist, a massive chest, and an attractive butt will suddenly say hello to you in the mirror one morning.
The product may promise things like, “See Insane Results in Just Four Weeks!” or “The One, The Secret, The Answer, to All of Your Diet Prayers!” But the truth is simple, and it hurts: the only promises any fitness product can truly make are the promises you make to yourself. “I promise to go from little or no regular exercise to using this piece of equipment exclusively, daily and sometimes more than once per day, and/or going from eating whatever I feel like to, instead, sticking to this restrictive diet every day, all day, for the next indefinite period, and I’ll get jacked.”
If you actually did that, you would probably NOT get jacked, but you’d likely see some results. But almost no one does either. That’s not the product failing; that’s the marketing succeeding, in tandem with a widespread lack of knowledge surrounding fitness and nutrition.
Therefore, your best bet is ignoring the product’s promises and assessing your own level of motivation and readiness to get healthier. Each product must be seen, not as a be-all, end-all, but rather as a tool that is worth adding to your collection of fitness resources. You must ask yourself, “do I know how to get the most out of this product? Is it worth spending my hard-earned money on to expand my fitness options? Or build my ability to work out at home when I can’t get to the gym? Or to work out when traveling and no gym is available? What specific area of my health will this product help me with?”
Of course, this implies that you are concerned with more than one “area”: abs, chest, butt, et cetera. You want an overall feeling of health, a holistic experience of being able to access your physical self at will, a better sense of strength and robustness and better feelings in the mirror. Such a goal is not a destination; it is a process, one with ups and downs, one that requires work and resolve, but that needn’t be torturous or mired in harsh black/white perceptions of “success” or “failure.”
It is a journey that you will choose to take when you are ready, when you feel informed and motivated and empowered, and when the pile of books and workout gear starts to bug you. The only fitness product that truly works is the one that you already own: your body. Believe in it, give it a chance to succeed, learn from its mistakes, and it will get you far. Don’t make promises; make progress.